"Heroes with grimy faces" - Sir Winston Churchill

"Heroes with grimy faces" - Sir Winston Churchill

March 12, 2008

NEW LOGO

The fire brigade's logo is getting a facelift, according to the magazine Design Week.

In its March 8 edition, the trade publication reports:

``London Fire Brigade is launching a new identity by Hertfordshire design group The Creative Consultancy, which will be applied across the capital in coming months.

``The aim of the identity, says the consultancy's creative director Teresa Sullivan, is to make the brand more consistent.

``According to a London Fire Brigade spokeswoman, the plan is to phase in the identity across all signage in London's 112 fire stations, as well as on fire engines, firefighters' uniforms and the website, as funds become available.''